Calgary, Canada - BlackLine GPS™ Inc., the designers of the ground-breaking GPS Snitch portable vehicle tracking and security solution announced today the release of a public beta test of its wireless tracking technology for the BlackBerry® 8800 Series™ smartphone. This beta test of the forthcoming Blip application allows users of the BlackBerry 8800 to leverage its internal GPS technology in new ways beyond GPS navigation. BlackLine GPS is limiting the release of this beta test to the first 1,000 activations received before end of day, August 31st.

“Today, GPS technology on mobile devices is primarily used for navigation and this has proven to be a wide market success,” said BlackLine GPS’ President and Co-founder, Patrick Rousseau. “Navigation helps consumers answer the ‘How’ of how do I get there? We believe that a user’s location is more valuable than just helping the person to get from Point A to Point B. The enhancements brought by the Blip application to the BlackBerry 8800 help users answer questions relating to ‘Who’, ‘Where’, and ‘When’.”

The Blip application increases the value of the BlackBerry 8800 series by combining its internal GPS and its wireless communication capability with BlackLine’s application servers. The result is that BlackBerry 8800 series smartphone customers can now share their locations with people they choose, similar to how digital photographs can be shared on many Web 2.0 social networking sites found on the Internet. Users are able to choose when and how frequently their location is published. All published locations are accessible within the Blip application and can be viewed via BlackBerry® Maps application or on the Web within the user’s account login.

“Our GPS Snitch vehicle tracking and security product has been on the market for over 6 months and is achieving enormous success thanks to its effectiveness, but also the quality of consumer experience,” said Mr. Rousseau. “Our goal with the development of the Blip application and its support of the BlackBerry 8800 series was to juice the consumer experience developed for GPS Snitch into an equally-satisfying experience on the BlackBerry platform.”

BlackBerry 8800 series users who wish to sign up for the limited-time beta testing program can create an account and activate their BlackBerry smartphone with the BlackLine service. A sign-up fee of $10.00 CAD is charged to participate in this program, however no other fees* are charged during the beta test. Friends of a BlackBerry 8800 series smartphone do not need a BlackBerry to track - creating and account to track via BlackLine’s on-line interface is free.

Brendon Cook, General Manager and Co-founder of BlackLine GPS added that “We designed this tool to bring people closer together. It’s easy to see that a Friend is nearby at popular establishment or a co-worker is running late for an important meeting, but en route. Increased geo-awareness improves efficiencies in the workplace by knowing where resources are located.”

Although this beta test targets users of the BlackBerry 8800 series primarily, Blip is compatible with BlackBerry devices incorporating operating system version 4.2 or greater, including the BlackBerry® Pearl™, BlackBerry® Curve™. Blip is also compatible with BlackLine’s GPS Snitch device, allowing a more complete interactive experience for existing and new users.

Users of the BlackBerry 8800 are welcome to sign up for the public beta test of Blip, starting immediately. Visit www.blacklinegps.com/blip. Users of the BlackBerry Pearl™ and BlackBerry Curve™ are welcome to visit www.blacklinegps.com/blip/blipcompatibility.html for further information. More information about GPS Snitch is available from www.gps-snitch.com.

* Data charges may apply.

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About BlackLine GPS

Located in Calgary, Canada, BlackLine GPS Inc. was founded with the purpose of delivering high performance GPS products to consumers. For more information, go to www.blacklinegps.com.

Media Enquiries

Patrick Rousseau, President
Phone: +1-403-605-5984
E-mail: prousseau@blacklinegps.com

Hélène Bouchard
Communications Hélène Bouchard
Phone: 450-646-2080
h.bouchard@comhb.com